All work
Brand identity
·
2025
Oolong
A bright, playful identity for a tea bar that wanted to feel nothing like a coffee shop.
Client
Oolong Tea Bar
Role
Brand & visual designer
Year
2025
The challenge
The founders had a name and a menu, but every concept they had seen looked like another minimal coffee brand.
The approach
We built the identity around tangerine and teal, a rounded wordmark and a pattern system drawn from tea leaves, then rolled it out to cups, cards and signage.
The outcome
The bar opened with a full kit of print, packaging and social templates the team updates on their own.
Result
40+
brand assets delivered
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